Physi is a start-up with the aim of becoming the premier personal training company in Hong Kong. The founder Andrew, places a premium on an individualised service and unique products. To bring the company to life, I created a bold identity that would be compatible across all of the Physi sub-brands and highlighted the Physi services with strong imagery on a colourful and striking website.

I will be implementing a custom built client portal, blog and launching Physi Kids for the brand in late 2011.

“Working with Erin on Physi is one of the best things I’ve done. With lots of ideas and a picture in my mind of what I wanted, she took that and turned it into something that completely exceeded my own ideas and then some with fresh, clean and inspiring designs!”
Andrew Joy – personal trainer and Physi founder